22 Test Formats to Help Innovators to Systematically De-Risk Their Business Ideas

The key to preventing spending unnecessary amounts of resources and time on developing a new business is through the continuous testing of its most critical aspects. Instead of developing the final solution, bringing it onto the market and hoping that customers will buy it, it is crucial to get early feedback from stakeholders to improve the business model along the way and to assure its overall potential. The BM Testing Cards are designed to help you identify and choose the best avenues to validate your business model before creating the final solution. Each card represents a specific test format that has proven to be successful in testing different aspects of a business.

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